RECRUITMENT TO RECRUITMENT
ASTON TAYLOR EXERCISE THEIR NATIONAL COVERAGE
Aston Taylor has always been innovative in the Rec-to-Rec industry, and don’t let us down with their new advertising campaign…
When you’re on the treadmill, out of breath and willing yourself to carry on, do you wish there was something to take your mind off of the pain and the temptation to quit? How about some funky music, curious creativity, and a memorable journey? All in an advertisement!
The UK’s largest Recruitment-to-Recruitment firm, Aston Taylor, launches a new national advertising campaign in September in the form of gym screen TV advertising. The commercial, 30 seconds in length, captures the innovation and professionalism of Aston Taylor as a company in a creative and refreshing advert, which targets a huge audience of experienced sales and recruitment professionals.
Gemma Pope, Aston Taylor Marketing Manager, comments: ‘We have always been the most innovative company in our market and over the next 2 years we have strategic plans for our marketing and advertising to reflect, and work hand-in-hand, with this image. Over the last 5 months we have started to work to increase brand awareness, including charity sponsorship, plans for a new website, and working creative themes around our logo for our trade magazine advertising; all activity to compliment and encourage national growth plans. Gym Screen commercials offer the opportunity to reach a wider audience; not only experienced Recruiters, but also sales people looking to enter the market, and is a medium that can certainly offer us our target audience.’
The commercial aims to increase the company’s national presence and encourages the trainee and graduate market to consider recruitment as a potential professional career path. The new ad will debut at over 270 Harpers, Virgin Active, David Lloyd, and Total Fitness gyms, as well as a number of independent centres throughout the UK, and aims to reach over 1.2million individuals during the 1 month duration.
The UK’s largest Recruitment-to-Recruitment firm, Aston Taylor, launches a new national advertising campaign in September in the form of gym screen TV advertising. The commercial, 30 seconds in length, captures the innovation and professionalism of Aston Taylor as a company in a creative and refreshing advert, which targets a huge audience of experienced sales and recruitment professionals.
Gemma Pope, Aston Taylor Marketing Manager, comments: ‘We have always been the most innovative company in our market and over the next 2 years we have strategic plans for our marketing and advertising to reflect, and work hand-in-hand, with this image. Over the last 5 months we have started to work to increase brand awareness, including charity sponsorship, plans for a new website, and working creative themes around our logo for our trade magazine advertising; all activity to compliment and encourage national growth plans. Gym Screen commercials offer the opportunity to reach a wider audience; not only experienced Recruiters, but also sales people looking to enter the market, and is a medium that can certainly offer us our target audience.’
The commercial aims to increase the company’s national presence and encourages the trainee and graduate market to consider recruitment as a potential professional career path. The new ad will debut at over 270 Harpers, Virgin Active, David Lloyd, and Total Fitness gyms, as well as a number of independent centres throughout the UK, and aims to reach over 1.2million individuals during the 1 month duration.
